Recently, i met my friend Tan, and his girl friend Fione, who called me up for Tea section (Yum Cha). They get to know that i’m a SEO consultant and i did help few of our friends to optimize their websites and they are now ranked in quite prominent position. Both of them are now selling handmade gift and craft material through facebook. And they would like to setup a website to sell their products.
It was a casual meet up, we chit-chat along and i share with them on some SEO techniques. Suddenly, Tan’s girl friend Fione said “We should meet you earlier, because what you have shared with us are more than what we learned from an Internet Marketing course!”. Then i asked “Internet marketing course?”. “Yes, my friend recommended us to attend a SEO course, which conducted by a famous Internet Marketing Coach. We have spend few hundreds per person, but what we learn were far more less than you have shared to us just now.”
And they told me that that company provides courses for SEO, Internet Marketing and even course on “How to make money from Internet?”.
I took out my smartphone, and search for the keyword “SEO Consultant” and “SEO coach” in Google.com.my, but the coach they mentioned are not in Top 10. I asked them, “How can a SEO coach failed to rank in top 10 for both keywords, but he/she can give you a course on SEO?” Tan and Fione then showed me another keywords that contained the coach are ranked in Top 1 in Google.com.my.
I look at the website and the coach on the result page. Then I smile and look at Tan and Fione, “I’m not going to comment on this coach, but i would like to comment on their website.
1. If the coach / the company is serious in SEO or Internet Marketing business, you shouldn’t see any ads in their website. Because it hurts the company image, and what’s more, their income should from consultation or coaching, not ads. But i see a Google Adsense there….
2. The front page of the website is overwhelming by too many contents, animated banner and images. You will easily get lost once landed in the front page, and this is not a good website design, especially for an Internet Marketing Coaching company.
3. Too many links in a page. That not just messy, and it also bring the visitor to nowhere if you follow the link. Bad website design and SEO skills!”
At the end of our chit-chat session, i told Tan and Fione “Let’s have another session, and i will guide both of you how to kick start your business through website. But always remember, this is not how to make money from internet, no one will ever teach you that. For me, physical outlet or virtual online store are same. If you are serious, hardworking and always give the best service and support to your customers, you will make money! “